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If you’ve been considering Croatia for your next trip, you’re not alone. The country saw tourism surpass the already impressive 9% increase in UK arrivals for 2024 this year, thanks to new flight routes that launched throughout 2025. And honestly? Croatia deserves every bit of that attention.
But here’s the thing: with over 1,000 islands and more than 1,100 miles of stunning coastline, planning a Croatian holiday can feel a bit overwhelming. Where do you even start? And more importantly, when should you go to avoid the crowds while still enjoying the perfect Mediterranean weather?
I spoke with Darijo Saric, CEO of VIP Holiday Booker, who’s been helping travelers discover Croatia for years. He shared some brilliant insights that’ll help you plan the perfect Croatian getaway for 2026.
Where Should You Actually Go in Croatia?
Let’s be honest – you’ve probably seen photos of Dubrovnik’s walls or heard about Hvar’s beach clubs. But which destination is right for your type of holiday? Here’s the honest breakdown:
Dubrovnik: More Than Just Game of Thrones
Yes, it’s called the “Pearl of the Adriatic,” and yes, it’s absolutely stunning. The UNESCO-protected Old Town is everything you’d imagine – medieval walls, limestone streets that glow golden in the afternoon sun, and architecture that’ll have you reaching for your camera constantly.
But here’s what surprised me: Dubrovnik isn’t just for couples and history buffs. It’s genuinely brilliant for families too, with water parks and plenty of activities for kids. And if you’re a Game of Thrones fan, well, you already know why you’re going.
Split: The Perfect Balance
If you can only visit one city, make it Split. You get the ancient history (Diocletian’s Palace is a UNESCO site and it’s genuinely mind-blowing), but you also get a proper city vibe with the lively Riva promenade and some seriously good restaurants – including several with Michelin recommendations.
The nightlife here is brilliant too. “Split stands out as Croatia’s premier nightlife destination,” Saric explains. “Events like the Ultra Festival, pub crawls, and electronic music festivals have drawn crowds from around the world over the past decade.”
Hvar Island: Sun, History, and Parties
Hvar boasts one of the sunniest climates in Europe, which is saying something. During the day, you can explore hilltop fortresses and wander through the charming old town. At night? The island transforms into one of Croatia’s top party destinations.
Saric notes: “Hvar offers a trendier alternative, with its exclusive beach clubs and upscale bars. Hvar Town, in particular, is the epicentre of the island’s nightlife, attracting a chic, cosmopolitan crowd.”
Brač Island: For the Nature Lovers
If you prefer your holidays a bit quieter, Brač is lovely. The famous Zlatni Rat beach is one of those places that looks too perfect to be real (but it is). The towns of Supetar and Bol are charming and laid-back, and there’s something quite special about the island’s stone carving tradition.
Poreč: The Hidden Gem in Istria
This one doesn’t get as much attention as it deserves. Poreč is in the Istria region, and it’s home to the UNESCO-listed Euphrasian Basilica. You’ll find a fascinating blend of Roman, Gothic, and Venetian architecture here, making it an ideal destination for those seeking a more relaxed, culturally rich experience without the summer crowds.
“Ultimately, where you go in Croatia depends on what you want from your holiday,” Saric says. “For a secluded island getaway, you should try Poreč. If nightlife is your focus, Split or Hvar are your best bets. And no matter where you go, Croatia is packed with culture, gorgeous beaches, and historical architecture.”
When Should You Visit? (This Is Important)
Here’s an insider tip: if you want to avoid crowds in Croatia, timing matters more than destination choice.
Croatia enjoys warm, dry summers and mild winters. July is the hottest month, with temperatures ranging from 26 to 30°C. However, and this is the important part, the sweet spot for most travellers is May or September.
During these shoulder season months, you’ll still get plenty of sunshine, and the sea is definitely warm enough for swimming. But you’ll skip the peak-season crowds and the inflated prices. It’s honestly the best of both worlds.
There’s also a financial consideration. Dubrovnik introduced a seasonal tourist tax in 2022 (similar to Venice and Barcelona) to help manage tourism levels. It’s €2.65 per person, per night from April to September (high season) and €1.85 the rest of the year.
“Visiting outside peak season not only saves money but also means fewer crowds,” Saric advises, “with many establishments remaining open.”
Is Croatia Actually Expensive?
One of the best things about Croatia? You get a luxury experience without the luxury price tag.
According to price comparison data from Numbeo, Croatia is cheaper than the UK across nearly all categories. A local beer costs around €3.20 (approximately £2.68 per pint), which is brilliant value compared to what you’d pay back home.
The Fine Dining Scene
Croatia’s culinary scene has absolutely exploded. The Michelin Guide now features 92 Croatian restaurants, with eight in Split alone. Whilst prices start at around €50 per person, the exceptional service and exquisite cuisine make it excellent value for a special occasion – particularly compared to similar dining experiences in other European capitals.
Luxury Villas Are More Affordable Than You Think
This is where it gets really interesting, especially if you’re travelling with a group or another family. A luxury villa in high season typically costs around €1,000 per night. Before you close this tab, hear me out – these properties usually accommodate 8–12 guests.
That brings the per-person cost down to just €100 per night for proper luxury accommodation. In low season, prices drop even further, with some villas available for as little as €280 per night. When you split that between a group, it’s incredibly affordable.
Experts at VIP Holiday Booker note that renting a private villa offers a high-end experience without the usual luxury price tag, making it an attractive option for groups wanting exclusivity and comfort.
My Practical Advice for Planning Your 2026 Trip
If you’re seriously considering Croatia for next year, here’s what I’d suggest:
· Book Early for Summer: With the new flight routes making Croatia more accessible, summer 2026 is likely to be busy. If you want peak season, book early.
· Consider Shoulder Season: May or September gives you the best balance of weather, fewer tourists, and better prices. The sea is still warm enough for swimming, and you’ll actually be able to enjoy the sights without fighting through crowds.
· Mix It Up: If you’ve got a week or more, consider splitting your time between a city (Split or Dubrovnik) and an island (Hvar or Brač). You’ll get the full Croatian experience.
· Don’t Overlook Istria: Whilst everyone rushes to Dalmatia, Istria (particularly Poreč) offers something different. The food is incredible, the architecture is stunning, and it’s quieter.
· Think About Villa Rentals: If you’re travelling with family or friends, the maths on villa rentals makes a lot of sense, especially outside peak season.
Final Thoughts
Croatia genuinely offers something for everyone. Whether you’re after nightlife, history, beaches, or just want to relax with good food and wine, you’ll find it here. The fact that it’s more affordable than many other European destinations is just the cherry on top.
With the new flight routes that launched this year making it easier than ever for UK travellers to reach Croatia, 2026 is looking like the perfect time to finally tick this one off your list. Start planning now, and you’ll have something brilliant to look forward to.
Have you been to Croatia? I’d love to hear your recommendations in the comments below!