Hotel Industry Trends You Need to Watch Out For This Year

The hotel business has been going through a change lately, with some hotel industry trends gaining momentum. The main factors behind it are technological developments, changing client inclinations, and the overall evolution of the global economy.

Based on data provided by Statista, the worldwide lodging market was estimated at more than $570 billion in 2019 and is projected to develop at a CAGR of 4.5% between 2020 and 2027.

This development can be credited to various variables, including rising interest in extravagance and convenience, a growing desire for travel, and the growth of new industries that are pushing the growth of business trips. Let’s have a closer look at the most popular and innovative hotel trends that are shaping the industry in 2023.

Digitalizing the guests’ experience

With the advent of technological innovations, it is not surprising that hotels are exploring digital solutions to enhance guest experience. One of these arrangements is portable registration, which empowers visitors to access many services digitally.

One example is issuing electronic room keys that can be accessed through guests’ mobile devices. Voice control solutions are also being integrated into hotel rooms to enable guests to request and access information using voice commands. These digital solutions represent a significant step towards digitizing guest experience, and improving the convenience and accessibility of hotel services. Over time, they will become increasingly important for travelers when choosing the hotel they want to stay at.

Setting up hotel workspaces

As remote work models continue to gain popularity, hotels are beginning to recognize the need to cater to the expectations of a growing number of remote workers, freelancers, and digital entrepreneurs. Many hotels are now offering workspaces that are equipped with all the needed amenities for a productive work session. These amenities include high-speed Wi-Fi, printing and scanning services, ergonomic seating arrangements, tea and coffee facilities, and sometimes even access to an in-house IT support team. What’s more, hotels are also creating unique lounge areas and co-working spaces to ensure that guests have a comfortable and motivating environment to work in. With an increasing number of people choosing to work remotely, it is evident that hotels must continue to adapt their services and create innovative spaces to cater to the needs of this ever-growing demographic group.

Reinforcing physical security 

The implementation of new security technologies in hotels has greatly improved the overall safety of these establishments. 

Remote video monitoring can reinforce hotel surveillance systems by allowing for a more comprehensive 24/7 surveillance of hotel premises, ensuring that any suspicious activity is identified and addressed promptly, while video analytics relies on advanced algorithms to detect possible threats and alert security personnel before any harm can be done. Moreover, advanced door access control solutions can restrict access to certain areas of the hotel more effectively than traditional locks, preventing unauthorized access and improving guest safety.

The combination of these new technologies creates a comprehensive system that enhances the security of hotel guests and staff. Additionally, some of these technologies have also improved overall operational efficiency and reduced costs, making them a smart investment for hotels.

Increasing the focus on well-being services

In recent years, modern hotels have begun to focus more and more on well-being services as a way to provide a comprehensive, restorative experience to their guests. 

While spas and gyms have long been considered standard offerings in luxury hotels, many establishments now go far beyond these amenities. For example, they may offer classes in yoga, meditation, or mindfulness, as well as personalized coaching sessions designed to help guests build emotional intelligence, improve communication skills, and manage stress.

Some hotels even provide access to nutritionists, personal trainers, and life coaches as part of their commitment to promoting guests’ overall well-being and happiness. By offering a wide range of wellness services, these hotels enhance the guest experience and are able to differentiate themselves in an increasingly competitive market.

Shifting towards green solutions

Hotels across the world are realizing the significant impact the hospitality industry has on the environment and, as a result, are increasingly implementing solutions to reduce their carbon footprint.

These solutions target different aspects of their operations, from the use of renewable energy sources (e.g., solar panels) to the introduction of water conservation initiatives such as low-flow showerheads and faucets and implementing “no plastic” policies to minimize their plastic waste.

Hotels also invest in energy-efficient lighting fixtures and appliances, use biodegradable cleaning products, and source local food and supplies to reduce transportation emissions. 

Furthermore, some hotels are utilizing smart technology to monitor their energy usage and optimize their energy consumption.

By adopting these sustainable practices, hotels not only give their valuable contribution to the protection of the environment but also save significant amounts of money in the process.

Conclusion about the new hotel industry trends

Overall, the hotel industry is undergoing significant changes in response to changing consumer needs and the evolution of the global economy. With the rise of technology and sustainability concerns, hotels are investing more in digitizing guest experiences, setting up workspaces, reinforcing physical security, and increasing well-being services.

Additionally, the shift towards green solutions allows hotels to both contribute to a better environment and attract eco-conscious travelers.